Scottish Media Podcast discusses Rock Radio rebrand and possible budget cuts at BBC Scotland
Episode six of the Scottish Media Podcast is now available to download, featuring STV Nightshift broadcaster Donny Hughes and head of broadcasting for Red Consultancy, Neil Henderson, in conversation with lecturer and broadcaster John Collins.
This week they discuss the rebranding of Rock Radio to Real XS and the local news strategy being implemented by STV. With the rumoured budget cuts being faced by BBC Scotland, the podcast also examines what lessons the BBC can learn from the local model being adopted by the commercial broadcaster.
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