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M&CO TV campaign to promote autumn and Christmas collection

A TV campaign to promote the autumn and Christmas collection for M&CO has been developed by The Leith Agency.

The 30 second advert was directed by Hamish Alison and produced by Freakworks, with The Leith Agency winning the contract following a pitch process involving both London and other Scottish agencies.

Andrew McGeoch, director of marketing and business development at M&Co, commented; “We’ve been talking to a number of agencies about creating a new campaign to promote M&Co over the key trading periods of autumn and Christmas. Leith created some ideas and have produced two commercials that will give a fresh new feel to our brand and give us a distinct position versus our competitors.”

Ed Brooke, head of the Leith Agency added; “We’re delighted to be working with M&Co. They are one of the enduring success stories of the high street and we’re hoping that the work we’ve produced for them will help propel more people through their doors than ever before.”

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