Car advertising network Motors.co.uk has agreed a partnership with regional newspaper group Archant.
Archant is the eight regional newspaper partner to work with the network, and will see it relaunch the drive24.co.uk sites, which will offer access to all of the 150,000 cars advertised through motors.co.uk and reach dealers within Archant’s circulation areas.
Other newspaper partners are Northcliffe Media, Iliffe News & Media, Midland News Association, NWN Media, Baylis Media, Scottish Provincial Press and Berkshire Media Group.
Garry Hobson, CEO of Motors.co.uk commented: “Our new partnership with Archant will provide dealers with a unique mix of local and national exposure. Archant has a rich history of providing local advertisers with valuable advertising opportunities, and we are proud to be part of the product portfolio. With drive24 powered by Motors.co.uk, local users will have access to industry leading search technology and a rich choice of cars.
Peter Swallow, commercial director for drive24, added: “We are delighted to be partnering with Motors.co.uk, which is perfectly placed to provide the technology and scale required to make drive24 a must-visit portal for local car buyers. Our advertisers will benefit from a sizeable audience through the combined drive24 and Motors.co.uk network that now includes both print and online. Our focus through our dedicated advertiser support team will provide superior service and cost effective response to our dealer network.”
This new deal will see over 300 local newspaper feature the Daily Mail and General Trust owned Motors.co.uk as a result.