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The Drum

All tweeted out? The psychology of the social media generation

Herman Melville wrote in Moby Dick that ‘we cannot live only for ourselves. A thousand fibres connect us with our fellow men.’ We are now at a time when that statement is perhaps more true than ever before. Constantly connected to others via the channels of social media, we’re always striving to use these connections in a positive way – engaging with others to learn, network and share advice or simply to talk. Social media is changing the way companies operate, how brands are communicated, how consumers spend money, and increasingly it’s changing the way humans interact with each other. Is it possible that whilst we strive to use social media for good, there are elements of social media which can, if not cause anxiety or depression, perhaps worsen them?

Social Media