Stocks Taylor Benson designs for new Black & Decker vac

By The Drum Team | Staff Writer

Stocks Taylor Benson

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Black & Decker article

September 27, 2011 | 1 min read

Stocks Taylor Benson has designed the packaging and point of sale for Black & Decker's newly-launched hand vacuum Orb-It.

The Leicester agency was appointed non-competitively during the summer of 2010 on the back of its longstanding partnership with Black & Decker and its 2010 identity and packaging redesign of the company’s Dustbuster Pivot hand vac.

Victoria Blasdale, EMEA marketing manager at Black & Decker Europe said: “Stocks Taylor Benson has designed a clean, modern and desirable packaging and POS design which fits well with our other hand vac products.

"We believe the packaging, in conjunction with the high performing and innovatively designed Orb-It product itself, will drive an increase in consumer purchasing across the UK and Europe.”

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The product launch will be supported with in-store and online promotions.

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