Tottenham Hotspur plans rebranding exercise


By The Drum Team | Editorial

September 26, 2011 | 1 min read

Tottenham Hotspur, the North London football club, is to embark on a rebranding exercise in a bid to better capitalise on its global fan base.

Spurs' current identity

Reaching out to an estimated 179m international followers the club will launch a new website in November along with a new brand image incorporating its current cockerel logo.

Speaking at a Sports marketing 360 event Charlie Wijeratna, chief executive of the club, said: “we drive zero revenues from these 179 million fans at present.

"Manchester United are three to four years ahead of us in this. Very few other clubs derive any income from all these people who care about them overseas."

Tottenham Hotspur's brand is the club's most valuable asset," Wijeratna continued, stating: "The greatest value of a sponsorship lies in being associated with the brand - the marks, imagery and values."


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