InterfaceFLOR brings products to life with iPad app

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By The Drum Team, Editorial

September 26, 2011 | 1 min read

Flooring company InterfaceFLOR has launched an iPad app to show off its product range.

The free app has been created by Leeds agency MadeByPi and allows users to access hi-resolution imagery, video demos and detailed product information.

They can select and store their favourite products, order samples and visualise room sets through a gallery and floor designer tool.

Maaz Rahman, head of digital marketing at InterfaceFLOR, said: "The app is fantastic - it works intuitively, it looks great and provides the tools and information needed for users to effectively browse, search and view our entire product portfolio and browse by colour and product category.

"Our app development will enable our sales teams to showcase our product range to customers in a slicker, more efficient format, offering up-to-date and detailed information to our teams on the move.”

MadeByPi has also created a desktop version of the app and it is looking into ways to repurpose it for Android, iPhone and other devices.

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