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Dappy single with design work by Fluid reaches number one in UK

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By The Drum Team, Editorial

September 26, 2011 | 1 min read

Dappy’s single ‘No regrets’ has reached number one in the UK, featuring a cover design by Fluid.

The Birmingham based design company said it had been working on the campaign for two months.

The agency said that the design process for the single went smoothly, and that it worked in collaboration with Dappy and his management for the solo single.

Fluid said: “We stepped it up a notch from his career with N-Dubz to something a little more grown up and classy while still retaining an element of fun you would expect from the man.”

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