Anheuser-Busch InBev UK has started a new initiative, Family Talk UK, with a Facebook page in order to help parents seeking to educate their children on responsible drinking.
The company has launched the initiative following the publication of research by Populus and Mumsnet on young people and responsible drinking.
The survey has found that 82% thought most useful resource would be a website where parents can share tips and suggestions from their own experiences of talking to children about alcohol, with the current most respected source of advice for parents educating young people about alcohol is other parents (37%).
The Family Talk UK platform features advice from the Mumsnet community, and is designed to encourage discussion between parents.
Stuart MacFarlane, president of AB InBev UK, said: “We take our role as a responsible brewer extremely seriously. We work hard to play our part in encouraging responsible drinking, but we recognise that it is parents who have the greatest influence on their children’s attitudes to alcohol.
“We also know that many parents find it difficult to talk aboutalcohol with their children. Through our Family Talk UK programme we are working with Mumsnet to create a collection of tips and videos to help parents start the conversation about alcohol and responsible drinking.”
Carrie Longton, co-founder of Mumsnet, said: “Working out what to say when you’re trying to talk to your kids about alcohol and responsible drinking can be difficult. As with every aspect of parenting nobody has all the answers so we’re encouraging parents to speak to each other. Parents on Mumsnet are always getting advice and support from each other and it’s good to see AB InBev UK realising the value of parents sharing experiences and information.”