Unison to develop crowd source photo archive

A crowd sourced digital photo archive is to be launched by public sector union Unison, as it asks its members to tell its real story.

Unison to launch crowd sourced digital photo archive

Digital marketing agency 9xb is to design and build a socially enabled site that will run alongside the central website, and will allow users to upload their own photos from particular events.

The union hopes that the resulting archive will tell its story going forward, and will include a tagging facility, with social media use also being encouraged.

Promotion of the site will take place through the Unison website, email marketing to members, through branch newsletters and traditional PR and social media activity.

Cliff Williams, assistant general secretary at Unison, said: “The proliferation of smart phones and mobile devices in recent years has meant that our members are increasingly documenting their front line experiences by taking their own pictures. Our union has always believed in taking every opportunity to give our members a voice, and they will now have a platform with which to help create history with us.

“We hope the archive will become a rich historical resource for members of the public, particularly those that take an active interest in union affairs and campaigning.”

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