Reckitt Benckiser launches £10 million winter remedies campaign

Reckitt Benckiser says the Don’t Lose a Day campaign aims to bring clarity to the crowded ‘winter remedies’ market, helping consumers to better manage unpleasant throat and cold related symptoms with expert advice on when to treat and how to choose the best products.

RB has also created Remedy Advisor, which will be available on the brands’ Facebook pages and websites. The Remedy Advisor will also be available in selected stores and will help consumers assess symptoms to provide guidance on the best remedies through each stage’s predominant symptom of a cold: sore throat, blocked nose and cough.

Refik Oner, category marketing director of health and personal care at RB UK, said: “We have all experienced the disappointment of missing a party or family gathering at Christmas or at some other time during the cold winter months because our cold symptoms get the better of us and we just feel poorly.

“We know that in many cases this could probably be minimised if we took the right remedy, or took anything at all at the outset! Based on consumer insights, the Don’t Lose A Day campaign will help us work in partnership with retailers to treat every throat or cold related symptom on every occasion in the most effective and trustworthy way.”

The concept behind the campaign was developed by Euro RSCG London, with the logo designed by The Design Group.