Aol Harrods News

MyDaily celebrates birthday with eight week advertising campaign with Harrods

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By The Drum Team | Editorial

September 21, 2011 | 3 min read

AOL’s website for women, MyDaily, is celebrating its first birthday today by announcing new features, editorial contributors and an eight-week Project Devil advertising campaign with Harrods.

Harrods is running AOL’s innovative Project Devil format, to promote the launch of the store’s brand new online monthly magazine, The Review.

The Project Devil canvas gives Harrods the full share of voice on the page while engaging MyDaily readers through image galleries, fashion designer interviews and editorial content produced in The Review.

MyDaily has also teamed-up with LynkU.com, the UK’s number one fashion shopping search engine, to launch ‘The Store’ – a shopping page allowing readers, in one simple search, to window shop and find the trends they want from the largest collection of fashion designers and high street retailers.

The website has also announced that it will be working with one of the UK’s hottest up-and-coming designers, Mary Katrantzou, who will work with the editorial team to provide exclusive content for the site, newsletters, and Facebook and Twitter pages.

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