Eurostar has appointed Havas Sports & Entertainment to support its tier three sponsorship of the London 2012 Olympic Games.
The company has become the official international rail services provider of the Games.
Havas' brief includes creative campaign development and activation, including PR and experiential.
Lucien Boyer, global CEO and president of Havas Sports & Entertainment, said: "Over the coming year Eurostar will be creating a programme of events that bring together culture, sport and entertainment from right across Europe, and we look forward to helping it share its stories with the public."
