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UBS Europe General News

UBS stops advertising in wake of rogue trader scandal


By The Drum Team | Editorial

September 20, 2011 | 1 min read

Swiss bank UBS is understood to have suspended all of its advertising following the revelation that a rogue trader had lost more than $2bn.

Klein Report says the bank has made the move because its ad campaigns would make little impact and would fail to attract new clients in the wake of so much negative publicity.

Its head of corporate communications, Peter Hartmeier, told the site there was "no point" running an ad campaign focused on confidence and competence while an investigation is ongoing.

UBS Europe General News

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