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National Gallery ‘what’s on’ section developed by Sumo

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By The Drum Team, Editorial

September 20, 2011 | 1 min read

The National Gallery has created a ‘what’s on’ Facebook page with Sumo, in order to encourage more Facebook users to visit the museum.

What's on is set to be the default landing page which appears to non-fans when they first arrive on the museums Facebook page.

The page is styled to work alongside the museums website, and encourages users to click through for more information about exhibitions and events. The content management system is designed to make it easy for The National Gallery to keep the page fresh.

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Since 2000, Sumo has been making an impact with branding and design for forward thinking organisations including the BBC, Novartis, Qatar Museums Authority, National...

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