Humdinger Foods tasks Turn Key with consumer PR launch for Branston peanuts
Humdinger Foods has reappointed Turn Key to handle the consumer PR launch for its latest snack product, Branston flavoured peanuts with mini cheese crackers.
The agency has been appointed to promote the expansion of the snack line, having previously managed produced launches for launches for Reggae Reggae, Sun Pat, Sharwoods, Ambrosia and now Branston.
Claire Davis, head of PR for Turn Key, commented: "We are delighted have once again been appointed by Humdinger to launch a new product to market and it is testament to the success of other campaigns we have successfully managed. We will be using a combination of media relations and social media including blogger engagement to ensure that the snacks fly off the shelves this Christmas!”
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