Video: AG Barr launches Fiery IRN-BRU
AG Barr has extended its IRN-BRU range with the launch of Fiery IRN-BRU.
The drink, launched at an event in George Square in Glasgow this lunchtime, saw former AG Barr chairman, Robin Barr, pull the first ever bottle out of a furnace to present to the gathered crowd.
The limited edition soft-drink will only be available for 10 weeks, from 26 September in both 330ml cans and bottles.
An outdoor advertising campaign from The Leith Agency will support the launch from 3 October, while the packaging design was created by Keen and Able.
See the launch event in George Square below.