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Britvic Diageo

Diageo MD Litherland to head up Britvic soft drinks

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By The Drum Team, Editorial

September 19, 2011 | 2 min read

Simon Litherland, former managing director of Diageo GB, has been appointed as managing director of Britvic Soft Drinks.

New man for Britvic

In his new role Litherland will also join the Group Executive Committee of Britvic from 4 October.

Paul Moody, Chief Executive of Britvic, said: “I am delighted that Simon is joining Britvic. He brings a wealth of experience, having performed a similar role at Diageo. The creation of the post of a GB Managing Director is a step forward for Britvic, giving the GB business a tighter focus and allowing the Group Executive Committee to concentrate on our strategy of growing internationally both through acquisitions and extending existing franchise agreements.”

Simon Litherland added: “Britvic Soft Drinks has the widest soft drinks portfolio in Britain, with favourites such as Robinsons, J2O, Fruit Shoot and Pepsi, and has demonstrated a great commitment to constant product innovation. I am looking forward to playing my part in strengthening the business.”

Britvic Diageo

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