Brand design agency Coley Porter Bell has created an advert for London Fashion Week in the windows of Coutts, in order to celebrate the company’s involvement with the event.
The promotional campaign also includes banners at Somerset House and a press ad.
The advertisements highlight the work of this year’s winners of the Coutts-sponsored Fashion Forward initiative, which provides funding and support to talented emerging British designers to help them develop their businesses and showcase their collections at London Fashion Week.
The design consists of letter forms inspired by pattern cutting, made from semi-transparent material, spelling out ‘British by Design’.
Other panels contain photographic portraits of Fashion Forward winners Todd Lynn and design duo Peter Pilotto, and dress makers’ mannequins wearing designs they created especially for Coutts. The images are printed on fabric banners and the mannequins stand on photographic backdrops, again referencing the fashion industry.
Ian Ewart, director of marketing at Coutts, said: “Coutts is delighted to play a part in London Fashion Week through its sponsorship of Fashion Forward, and support the 'Business of Fashion' and London’s status as a hotbed of emerging talent. We are dedicated to providing our clients with unparalleled experiences at some of London’s most creative places and spaces.
“We have many clients from across the world of fashion and have enjoyed highly successful relationships with fashion designers such as Stella McCartney, Oswald Boateng and Matthew Williamson.”
Stephen Bell, creative director of Coley Porter Bell, said: “It’s rare to get the chance to design materials for such a famous, distinctive and visible location. The work needs to strike a balance between Coutts’ discreet reputation as a wealth manager and its desire to support successful entrepreneurs in the creative industries. We think we have struck that balance beautifully.”