Aviva re-launches ‘You are the Big Picture’ campaign
Aviva is today launching its ‘You are the Big Picture’ campaign, as a continuance of the campaign launched last autumn.
The campaign has four elements: the flytower of the National Theatre’s Lyttelton Theatre will provide the backdrop for thousands of people to share their own moment of recognition, with people across the world invited to submit photos and personal messages for a chance to be projected on a huge scale; an advertising presence will be unveiled at Paris Charles De Gaulle and London City airports featuring the stories of Aviva customers, employees and business partners; a renewed pledge to raise funds to help street children through people’s participation in the campaign; and forming partnerships with publications including the Financial Times, Time and the National Geographic.
Each person who uploads a photo and message via www.facebook.com/aviva will receive a unique piece of artwork – a collage of words in the shape of their face. The words will be taken from their Facebook profile.
If they are selected at random for projection, the artwork will be projected together with the photo onto the National Theatre’s Lyttelton flytower and streamed on YouTube, running from 6 October for 10 nights. Each person selected will be given the time the image will be projected so they can watch it in person or via a live-stream on YouTube. They will also receive a digital snapshot commemorating the moment.
For each photo and message uploaded, Aviva will donate £2 to Save the Children as part of its international Street to School programme, which helps street children with their education and training.
Amanda Mackenzie, Aviva’s chief marketing officer, said: “We were delighted by the response to ‘You are the Big Picture’ last year. Almost 60,000 submitted their photographs, from more than 200 countries, and it’s hugely exciting to strike a chord with people in this way.
“With this next phase of the campaign, we’re inviting anyone in the world to share their message about what matters most to them.
“You are the Big Picture reflects our commitment to doing things differently, and it’s symbolic of our commitment to putting people first. By treating our customers as individuals – listening to their needs and engaging with them – we can connect with them more powerfully. The equation is simple – get it right for our customers and the business will benefit too.”