Reid Furniture releases autumn campaign
Reid Furniture has launched a new advertising campaign to showcase collection, running across TV and print.
The TV advert, created by Newcastle agency Black and White, will run across STV and C4 Scotland, and will be supported by a national consumer ad campaign and new product brochure that will launch on 18 September in the Scottish Mail on Sunday.
The campaign will aim to highlight the core values of the company and features people rushing home before resting on their furniture.
David Rich, director of marketing at Reid explained: “The autumn campaign illustrates the importance of our home surroundings in day to day life, showcases a mix of the new collection, firm favourites and fantastic special offers for autumn.
“As one of Scotland’s largest sofa retailers, our customer base is extremely wide, which we have taken into account in both the content and execution of our adverts.”
Content created with:
Black and White
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