VisitScotland

Paterson’s joins with VisitScotland for first on-pack promotion

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By The Drum Team, Editorial

September 16, 2011 | 1 min read

Paterson’s shortbread has partnered with the VisitScotland’s Surprise Yourself campaign for its first ever on-pack promotion.

With every purchase of a 380g box of Paterson’s Luxury Shortbread Fingers, customers will be able to enter a free prize draw to win a two night stay for two people at Arran’s five star resort, Auchrannie, as well as £200 spending money, and £100 travel expenses.

There will also be food and drink offers for a selection of leading restaurants across Scotland and accommodation vouchers up to the value of £100.

Amy Coles, marketing manager of Paterson Arran, said: “We wanted to combine the luxurious taste of our product with a prize that captures the essence of Scotland and allows customers to experience the very best aspects of Scotland.

“It was pleasure to team up with VisitScotland to create this fun promotion for our loyal customers and give them the chance to visit the breathtaking beautiful Isle of Arran.”

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