MOBO Awards Scottish partnership to be promoted by Stripe

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By The Drum Team, Editorial

September 14, 2011 | 1 min read

Stripe Communications has been appointed to maximise Glasgow City Marketing Bureau and EventScotland’s partnership with the MOBO Awards.

As part of a three-year deal, the Scottish partners will bring the annual awards ceremony to Scotland for the second time this year, taking place at Glasgow’s SECC on 5 October, with the music event to be held in the new Scottish Hydro Arena, adjacent to the SECC, in 2013 and 2015.

Stripe Communications has developed a pro-active media relations campaign to promote Glasgow and wider Scotland as a one of the world’s hottest music destinations; as well as working alongside London based House PR and the talent PR agency, The Outside Organisation, to promote the awards.

Juliet Simpson, managing director of Stripe Communications, said: “As one of the world’s biggest music events the MOBO Awards provide a fantastic platform for strengthening both Scotland and Glasgow’s position as a world leading music and event destination.

“With a strong line up of award nominees just announced it's looking set to be a fantastic show and we’re thrilled to be on board.”

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