LTA launches new 'Mini Tennis' identity by 999 Design
The Lawn Tennis Association has launched a new brand identity for LTA Mini Tennis, its scheme to encourage more children to pick up the sport.
Mini Tennis, in partnership with Highland Spring, has been designed to appeal to children aged 3-10. The visual identity has been created by 999 London and represents the agency's first major project for the LTA.
The relaunched brand will be the new kite mark for the delivery of tennis to children in Britain and there will be achievements on offer - such as certificates and badges - for youngsters who take part.
Since it was appointed in April, 999 has worked closely with the LTA to produce the master identity and a badging system which are central to the reward scheme associated with Mini Tennis.
Central to the brief was the creation of a set of animated three dimensional characters that would engage and resonate with youngsters. Each of the characters was created to support the different needs of the age group categories to ensure visual engagement and wide appeal, 999 explained.
As well as the physical Mini Tennis badges and Rally Award certificates, 999 have also created comprehensive visual guidelines and an array of rollout items for the launch to include posters and literature, t-shirts and a variety of branded merchandise and event materials, as well as bespoke packaging for Highland Spring water.
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999 Design
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