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Costcutter reveals new-look store front designs


By The Drum Team, Editorial

September 14, 2011 | 2 min read

Costcutter has today unveiled two new store front designs which it will be rolling out early next year.

New-look Costcutter

As part of a modernisation campaign to coincide with the convenience store chain's 25th anniversary, the traditional white Costcutter fascia has been refreshed and will be joined by a new myCostcutter brand.

The brand transformation follows market research and consultation with Costcutter retailers, "which identified the need to segment the convenience market," the firm said.

"We felt it was vital to the continued growth of Costcutter to introduce these new-look fascias," marketing director Ian Bishop said.

"The introduction of the myCostcutter brand, with its distinctive look, is at the request of retailers who want to differentiate themselves and provide their customers with an increased premium product offering."

Costcutter is also introduced new store exterior guidelines, including open window displays allowing customers to see into the store and more natural light to flood in.


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