A new carton and bottle design has been unveiled by The Black Grouse Blended Scotch Whisky.
The design by Lewis Moberly, includes a more life-like portrayal of the black grouse bird, illustrated by British wildlife artist Rodger Mcphail.
The image of the bird has also been enlarged on the label and carton to become the ‘hero’ and create greater stand out on shelf.
The Black Grouse forms part of the Famous Grouse portfolio distributed by Maxxium UK.
Peter Sandstrom, marketing director for Maxxium UK, said: “This updated packaging supports its premium positioning and the bigger, bolder label will deliver far better stand-out on shelf.”