AOL UK and RealNetworks announce content and advertising partnership
AOL UK and RealNetworks have announced an agreement in which AOL UK will provide its content to users of RealNetworks flagship Media Player RealPlayer in the UK market.
Through the partnership, which will launch in the fourth quarter of this year, RealPlayer users will have access to the latest news, entertainment and lifestyle content from AOL UK’s network of websites.
AOL UK will manage advertising sales and delivery around the AOL content, giving advertisers on the cross platform media player access to the wide range of inventory and ad solutions offered by AOL Advertising.
Amir Nazemi, commercial director for AOL Europe, said: “RealNetworks has a long legacy of giving its users entertaining experiences through cutting edge products and technology.
“The partnership further reinforces AOL’s ongoing commitment to deliver engaging digital content, innovative advertising formats, and to connect advertisers with engaged audiences at scale.”
Ken Murphy, general manager at RealNetworks Europe, said: “We are entering an exciting new era at RealNetworks and this partnership with AOL UK really demonstrates how the company is moving in a dynamic new direction.
“Not only are we working with one of the best providers of high quality content in the world to deliver a vast library of media to RealPlayer users in the UK, but with AOL UK focusing on delivering its content and advertising formats, we are able to focus on the innovation and development of best of breed applications for media consumption and utilization.”