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Toyota

Vantage Toyota looks to Acceleris for community drive

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By The Drum Team, Editorial

September 13, 2011 | 1 min read

Car dealership group Vantage Toyota has appointed Yorkshire PR agency Acceleris Marketing Communications to support its new community campaign.

The three-month drive will see local groups in Yorkshire and Lancashire given the chance to win part of a £12,000 prize fund to support their work.

Vantage Toyota marketing manager, Louise McLoughlin, said: “We have always placed great emphasis on forging close links with the people and organisations around each dealership. When we decided to take this up a gear with a more ambitious, structured programme, we sought a partner that could demonstrate both achievements in community relations and an understanding of our business."

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