Sorrell throws weight behind Sun on Sunday
Sir Martin Sorrell, chief exec of advertising giant WPP (owners of several media buying agencies), has thrown his weight behind putative plans to launch a News International successor to the News of the World.
Sorrell, who commands some 35% of the UK’s annual £2.7bn press advertising market, believes the launch of a so called Sun on Sunday would boost the Sunday’s market, which has lost 700,000 readers since the red tops demise.
Explaining his conviction to the guardian Sorrell said: "I'd like to see a Sun on Sunday come in but they will have to wait. Without News of the World the market doesn't have enough competition, enough alternatives, we miss that. That is what my people tell me."
NoW was scrapped by Murdoch in an attempt to put an end to the phone hacking scandal and in the interests of decency is unlikely to reinstate the title this side of 2012.