Lucozade Energy launches seven limited edition bottles
Lucozade Energy is launching a ‘YES list’ campaign created by Billington Cartmell, featuring seven limited edition bottles designed by music stars.
Plan B, Tinie Tempah, Wretch 32, Calvin Harris, White Lies, Kelis and Yasmin all designed a bottle which will hit UK stores this week and will stay on-shelf until the end of the year, featuring on-pack codes which will enable visitors to the Lucozade website www.lucozade.com/musicto win gig tickets and the chance to meet the YES List artists.
Denzil Thomas, head of music and entertainment at Billington Cartmell, said: “Developing a direct and lasting relationship between Lucozade and the artist is at the core of our involvement in this promotion and we’re very proud to be able to further the brand’s affiliation with music.
“It’s been great seeing seven cutting-edge artists collaborate with Lucozade. The creative success of this campaign is down to keeping artist involvement as it should be: genuine and credible- the ‘making of’ documentaries attest to that.”
Suzy Smith, marketing director of Lucozade, said: “In 2011 we’ve brought Tinie Tempah and Travis Barker together on screen and on record and taken DJ Fresh to number one in the singles chart. Now the YES List designs capture what drives iconic and up-and-coming British and American stars and what has made them the people they are today.”