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Change4Life partners with LazyTown to make young children healthier


By The Drum Team, Editorial

September 13, 2011 | 2 min read

Change4Life is teaming with Sportacus from TV show Lazy Town to persuade children between the ages of two and five to be more active and eat healthier food.

To launch the partnership, 3,600 Sure Start Children’s Centres will receive new Change4Life activity packs featuring all the LazyTown stars next week. The packs will contain fun ideas for group activities and parents at home, such as healthy recipe ideas and a sticker wall chart.

New research out today has revealed that Sportacus is the healthiest children’s character on UK television, with Scooby-Doo characters taking spots 2-5.

Anne Milton, public health minister, said: “Eating well and being active is crucial, especially at an early age.

“Sportacus is a great role model for children and exactly what we need to get young children and their parents being healthy and being active.”

Magnus Scheving, creator and star of LazyTown, said: “I’m delighted to be working with Change4Life in targeting children aged two to five years old. I believe that the blueprint for becoming a healthy, fit adult is set at this age and it is the reason why campaigns like this are so important.

“It’s encouraging to see the Government reaching out to the under fives where they can make such a positive difference.”

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