By The Drum Team | Editorial

September 12, 2011 | 1 min read

A new TV campaign for Walkers will screen tonight, aiming to highlight the three simple things that go into making a packet of its crisps.

Once again featuring Gary Lineker, who will be seen rushing to save ‘the Great British Crisp’as it falls from a building, the campaign has been created by AMV BBDO.

Miranda Sambles, marketing firector for Walkers, said “We're very excited about the new ad, in which the Great British potato takes centre stage on its journey to a packet of crisps. Gary Lineker was fantastic in his action-packed role and I think viewers will enjoy seeing the way in which we’ve dramatised the life of a Walkers crisp to illustrate the three simple and delicious things which go into making a packet of Walkers crisps.”

The advert will premier during Emmerdale tonight on ITV.

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