By The Drum Team | Editorial

September 12, 2011 | 1 min read

TBWA\Manchester has created a national TV advertising campaign for retailer JJB Sports.

Running until the first week of October, the campaign comprises three TV ads running on ITV, Channel 4, Channel 5 and Sky channels.

The spots are soundtracked by the Sonny J song 'Can't Stop Moving' and showcase the breadth of the JJB product range by showing ordinary people preparing for all manner of sports.

Fergus McCallum, CEO at TBWA\Manchester, said: "This is our first piece of work for JJB and we’re confident it captures the vibrancy and spirit of those who have a passion for their chosen sport.

"JJB operates in most major towns and cities in the UK and is a household name and so we wanted to build upon that reputation positioning them as the one stop shop for anyone wanting to get involved in a sport or activity."

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