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Agencies 4 Growth Festival Logo

Big launches new brand campaign for Lil-lets

Big Communications has produced a new campaign to relaunch sanitary brand Lil-lets and introduce its new product range.

The Leicester agency has created a new website, a suite of press and online advertising work and new packaging. The creative promotes products including Compact Applicator, Odour Neutralising and Teen Towel.

Jackie Roberts, UK marketing manager for Lil-lets, said: "Big has brought the Lil-lets brand to life in a way that will drive product awareness while bringing some much-needed emotion to what is traditionally quite a staid market."

The launch follows the roll-out earlier this month of Lil-lets national Becoming a Teen campaign, which was also launched in partnership with Big.

That work aims to educate girls between nine and 13 about puberty while driving trial of Lil-lets' youth-targeted sanitary products. Big produced a website, brand identity, sample packaging and education and support materials for parents and children.

Big's managing director, Mike Phillipson, said: "Our recent work with Lil-lets was an excellent opportunity for us to demonstrate our ability to produce creative and ground-breaking work in a challenging and highly competitive market.”

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