Thomas Pink's redesigned website goes live

By The Drum Team | Staff Writer

BT Fresca


thomas pink article

September 9, 2011 | 1 min read

Thomas Pink has redesigned its website with BT Fresca, with a focus on video content, produced by Adjust Your Set.

Pink TV, the existing video channel produced and managed by Adjust Your Set, will still remain on the website and continue to showcase how-to videos, backstage interviews with the designers and heritage films about the brand.

The online video agency has also produced a further 130 product videos and bespoke video players for the redesigned website.

Nadine Sharara, head of ecommerce at Thomas Pink, said: “This redesign marks the first step of an evolving ecommerce overhaul for Thomas Pink. Using technology as the enabler our objective is to make online shopping as simple as possible, with our customer absolutely core to our strategy. We have invested a lot of time and energy in data enrichment, reflected in this first phase by clearer categorization and site navigation.”

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