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The X Factor

Kinder Bueno launch social media campaign with Outside Line to boost X Factor partnership

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By The Drum Team, Editorial

September 9, 2011 | 2 min read

Kinder Bueno has launched a social media campaign to raise awareness of its on-pack promotion with The X Factor.

Kinder Bueno launches campaign

The campaign, handled by London based digital agency Outside Line, uses Facebook to encourage consumer engagement with the brand and the on-pack promotion.

Outside Line aim to engage the core audience of 17 - 34 year old females on Facebook with weekly competitions including “Bueno’s Girls’ Night In”, as well as endorsing the on-pack promotion for a pair of VIP tickets to The X Factor Live Shows.

Lloyd Salmons, one of the founders of Outside Line said: “It’s been a fantastic experience working with Kinder Bueno to create a campaign which makes the most of the excitement surrounding The X Factor while maintaining the well-loved brand’s core values.

“With Facebook being the ubiquitous platform for the target demographic, the team has designed and created an entertaining campaign on the social media platform which we believe will engage consumers, capture the essence of The X Factor and deliver results for the brand.”

The X Factor

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