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Eurostar’s first pan-European advertising campaign will focus on Olympics

It has been reported that Eurostar is to launch its first pan-European advertising campaign on 1 October, focussing on London 2012.

Eurostar campaign with Olympic focus

The adverts, created by Paris based agency Leg and with the strapline ‘Opening the Way’, will be the first time that Eurostar has aired the same advert in the UK, France and Belgian.

The ads will focus on Eurostar’s role in carrying passengers to the Olympics and will include appearances from Jarvis Cocker, French film director Michel Gondry and Belgian popstar Arno Hintjens.

Emma Harris, sales and marketing director for Eurostar, said: “This new advertising campaign represents a change of direction for Eurostar.

“Eurostar has always connected people, cultures and places and our new strapline ‘Opening the Way’ has been designed to underscore this. People now think nothing of shopping in Paris for the day or lunching in Lille as they see Europe as closer than ever before.”

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