Fifthring Incentive Media

What is the general mood among agencies and clients in Scotland?


By The Drum Team, Editorial

September 7, 2011 | 3 min read

The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland’s creative landscape

Look at Scottish agencies

What do you think the general mood is among agencies?

Ian Ord, business development director, Fifth Ring

It seems like those in Aberdeen that have survived the double whammy of the credit crunch and low commodity price are fairly optimistic. Budgets are being signed off and client activity has certainly increased in the last 10-12 months which is positive. Our office in Houston is driving a lot of activity for us in Scotland and despite the depth recession in America Houston remains a buoyant market.

Darryl Davidson, technical director, Weather Digital and Print Communications

The mood is largely positive - although not for everyone; we've seen a few agencies disappear over the recent months. Agencies with large public sector exposure are probably feeling a little more nervous.

And what is the general mood among Scottish clients?

Susie Fraser, Owner Incentive Media Ltd

Our revenue is still predominately from the South East, although we are delighted that we have seen a rise in our Scottish client base in the last six months. Across the board money has to work harder - the contracts are still there to be won, but the focus is on bang for your bucks. I think we have proven we deliver that if you read the testimonials on our website. That has been the key to our client acquisition over the last 12 months.

Ian Ord, business development director, Fifth Ring

Here in the North East our energy clients are ever more optimistic and levels of activity are picking up. The commodity price has been above $100 a barrel for some time so contracts are being awarded and projects are being sanctioned. We have also seen a continued increase in recruitment activity among many clients which is a very positive sign.

Steve Mills, managing director, Redhouse Lane Communications

The mood among most of our clients is generally very positive. There is an acceptance that times are tough, we have been through a difficult time and that the economy continues to face difficulties but that there is still business out there and there are opportunities to be had.

Charlie Cutler, Managing Director, Weather Digital and Print Communications

Clients in some sectors are tightening their belt a bit, but this is to be expected in the current climate. Generally, clients are in a good mood and are willing to spend - as always they are looking to get the most from their digital investment, which is where we come in! The great benefit of digital is the ability to directly relate spend to results.

Fifthring Incentive Media

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