The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Red Belvedere Blackjack Promotions

Belvedere and (Red) launch charity campaign at London airports

Author

By The Drum Team, Editorial

September 7, 2011 | 2 min read

Vodka brand Belvedere has partnered with (Red) to launch a travel retail campaign at London Heathrow and Gatwick Airport to raise money for the Global Fund.

The campaign for the world’s leading financier of programmes to fight HIV/AIDS in Africa started on 24 August, and will continue until 20 September.

Blackjack Promotions will provide staff for the activity, which will include sampling, giveaways and a chance to enter a competition to visit Ibiza with five friends. Staff will also distribute information leaflets, cocktail cards and Red-branded bracelets.

There will be a nightclub theme at Terminal 3, Terminal 4, and Terminal 5 at Heathrow and at the Pillar at Gatwick Airport, with mixologists making two drinks featuring Belvedere vodka.

At an ‘interactive table’, people can ‘like’ the Belvedere (Red) Facebook page, view information about the charity or watch a personalised video of Usher, who has given his backing to the charity.

Vicki Gilmour, account manager at Blackjack, said: “This is an opportunity to raise funds for a very important charity, and whilst this is a serious issue the aim of the activity is to engage and draw the audience in with something fun. We will also be driving sales of Belvedere Red, with 50% of the profits going to the Global Fund.”

Red Belvedere Blackjack Promotions

More from Red

View all

Trending

Industry insights

View all
Add your own content +