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383 Project launches Facebook app for Mecca Bingo

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By The Drum Team, Editorial

September 7, 2011 | 1 min read

Birmingham agency 383 Project has launched a Facebook app for Mecca Bingo which aims to find Britain's best bingo call.

Created to celebrate Mecca's 50th birthday, the app challenges Facebook users to upload a video clip of them performing their chosen bingo call such as Jimmy Choo 32 or Vindaloo 52.

Each time a video is approved, a branded message with a link back to their video is automatically posted to the users wall so that their friends can see and then participate in a video call of their own.

There will be prizes on offer each week for the video with the most Facebook Likes and a bigger prize going to the top submissions at the end of the campaign.

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