Turner Broadcasting partners with Xbox mark launch of new Cartoon Network show
Turner Broadcasting and Microsoft’s Xbox have announced that they are creating a branded partnership across the Xbox and Kinect networks to mark launch of new Cartoon Network show The Amazing World of Gumball.
The partnership between Turner Broadcasting and Xbox was formed through media agency MediaCom London.
The series is now set to debut on Cartoon Network in the UK, having launched in the USA in May, and Turner Broadcasting is supporting the series launch with the Xbox branded partnership as part of a campaign which includes cinema, TV and online activity.
Turner Broadcasting’s UK marketing team has worked in partnership with The Amazing World of Gumball production team and the Xbox senior design team in the UK and the US to create the animated environment for a bespoke animation which will sit within the Xbox Live homepage called Spotlight.
The brand experience will include themed player avatars and wallpapers for users to download and millions of Xbox credits to give away.
Sally Bezant, director of consumer marketing at Turner Broadcasting,said: “This is a truly engaging partnership which takes our content out to where kids are, and allows them to experience and interact with it in a totally new way.
“The Amazing World of Gumball is a hilarious and unique show which stands out from the crowd, and we wanted our marketing activity to reflect this. Working with Mediacom and Xbox to bring this campaign to fruition has been a brilliant achievement by all and one which befits this fantastic new Cartoon Network series.”