Procter & Gamble and IPC Media announce advertising partnership

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By The Drum Team | Staff Writer

September 6, 2011 | 1 min read

IPC Media has today announced a partnership with Procter & Gamble for advertising across a number of IPC’s mobile optimised sites.

The six-figure deal will involve activity from a variety of major P&G brands including Max Factor, Fairy and Pantene.

The six month long deal will see display formats being taken across IPC Media’s female portfolio of mobile optimised sites, including Marie Claire, Now and Good to Know.

Mike Newcombe, director of Mobile Sales at IPC, said: “This partnership further establishes P&G's credentials in being one of the first to invest and reap the rewards of the ever growing mobile medium with the product range perfectly complimenting IPC's market leading female mobile user base.

“With 30 sites already live and up to 15% of digital traffic coming organically via mobile, it's evident there is a clear and present demand for our user base to have instant access to their favourite brands across multiple platforms.”

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