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MiNetwork Fifthring

Ian Ord to tell Fifth Ring's global expansion story in Free MiNetwork webinar in September


By The Drum Team, Editorial

September 6, 2011 | 3 min read

In less than ten years Aberdeen-based communications agency Fifth Ring has expanded dramatically and now has offices in Dubai, Abu Dhabi, Kuala Lumpur and Houston, Texas. In the run up to the Go Global Conference, Fifth Ring's co-founder Ian Ord is set to share the secret of his success in a free MiNetwork webinar.

In the run up to the Go Global Conference, taking place in London during October, Fifth Ring co-founder Ian Ord is going to share Fifth Ring's story and talk in detail about how back in 2002 the management team began to implement a vision that would see the agency grow in an unimaginable way in a free webinar.

Ord spoke at MiNetwork's first Go Global Conference, which took place in Manchester in June and his approach to global expansion and his insights into how a relatively small marketing services agency from Aberdeen has become a major player in the Middle East and North America's oil and gas marketing industry were inspiring to say the least.

Speaking to The Drum in June, Ord said: "Going global has ensured that each of our stakeholders, our colleagues, clients, prospective clients, the media and academia view us in a completely different light. They now view us a global business founded in Aberdeen and not as an Aberdeen business. It has also allowed us to position ourselves internationally with clients as a company who can deliver on their behalf in a number of geographies. Our global footprint of offices has created a ‘blue ocean’ position in our strongest sector which is energy.

“Going global has tested our commitment to IT, communications and corporate governance. We have had to learn to work on the world clock as opposed to the local clock. Having made that strategic commitment to go global these are simply challenges that we have had to address and conquer."

Richard Draycott, managing director of MiNetwork, said: "Having seen Ian speak in Manchester I can honestly say it is a presentation worth seeing, very interesting and informative and highly entertaining. Fifth Ring's approach to expansion was very strategic and the planning that they put into forming their vision for the future is certainly reaping rewards for them now. Sadly Ian can't speak at the Go Global Conference in London as he is on business in Houston, so this is your only chance to catch him. That said we have a fabulous line up of speakers for Go Global and I would urge any agency boss thinking about trading internationally to come along and get some great advice form those who are doing it already."

This FREE 45-minute webinar takes place on Tues 20th September at 3pm. To register simply click here

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