Clydesdale Bank to fund ThreeBrand's US development

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By The Drum Team | Staff Writer

September 5, 2011 | 2 min read

Edinburgh branding agency Threebrand is to expand its offering in the USA following financial backing from Clydesdale Bank..

The agency says that around a quarter of its business turnover has been generated through US based work, with clients such as Heineken in New York and Proximo Spirits in New Jersey.

Clydesdale Bank will provide £150,000 to the agency to aid its international development.

Gary Fortune-Smith, director of Threebrand, commented: “We have a number of clients in America that we’ve been working with for years, and it is evident that their positive experiences and word-of-mouth endorsements of the company are creating an impression on some of the other companies in the area – particularly in the north east.

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“Over the past year we have been receiving regular enquiries from businesses in the US - predominantly in the drinks industry - looking to employ us for our branding expertise. After a great deal of careful consideration, we believe that this is a geographical area worth concentrating on, and we want to focus our energies on expanding our business over there.

“Although Threebrand is an Edinburgh-based company, it is straightforward for us to communicate with our clients in the US via email and teleconferencing. Businesses in the US are recognising our ambition and talent and we are eager to take advantage of that and work with them.

“In following through our international growth ambitions, we were keen to secure a partnership with a bank that understood and supported our business development plans. Clydesdale Bank has been a breath of fresh air in this respect, and with the security they have offered us, we can now progress with our expansion plans to the US markets."

Nigel Kerr, business development partner at Clydesdale Bank’s Edinburgh FSC, said: “Threebrand is a fantastic example of a small company that is doing some great work for clients - both at home in Scotland and in various locations overseas.

“Clydesdale Bank is committed to supporting small to medium sized successful companies as they develop, and we are really pleased to be able to offer support to Threebrand.”

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