Urban hip hop clothing brand uchi is to launch a new reviews and discussion function on its website using Bristol-based Digital Visitor’s “Visitor Review” social media solution.
Visitor Review uses a series of plug-ins which will seamlessly integrate into uchi’s website, enabling online visitors to upload reviews and ratings, and start or join in discussions directly on their website.
"For a while we have been looking at ways in which we could user reviews and feedback on our website whilst maximising the potential of other social media channels,” explained Michael Langley, owner at uchi clothing.
“The fact that Digital Visitor’s solution enables us to gather reviews and comments directly against our products and then automatically share them with other social networks such as Facebook and Twitter is a perfect fit!"
Research shows that online customer reviews increase conversions by as much as 20% so any content gathered will also be displayed throughout the website to encourage potential customers to purchase their unique clothing.
The platform will also provide uchi with the opportunity to discover more about their customers and their interests, while also providing the functionality to allow them to engage with the brand and submit feedback.