Chewing Gum Action Group

Chewing Gum Action Group launches new anti-litter campaign

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By The Drum Team, Editorial

September 5, 2011 | 2 min read

The Chewing Gum Action Group, which involved twelve local authorities, has launched a new campaign, targeting the issue of chewing gum litter.

Created by Bray Leino, this is the sixth annual campaign by the Group which aims to lower the amount of chewing gum litter and encouraging gum chewers to consider how they dispose of their gum.

The campaign annually costs around £700,000, with this year’s creative reminding gum litterers that they could face a fine of up to £80 if caught.

This year, the Local Authorities backing the campaign include: Cambridge City Council, Carmarthenshire County Council, Chelmsford Borough Council, Croydon Town Centre BID, Gosport Borough Council, Newport City Council, Nottingham City Council, Rotherham MB, The Highland Council, Tunbridge Wells Borough Council, Wolverhampton City Council and Glasgow City Council.

CGAG campaign co-ordinator Natalie Forrester said: “With 12 Local Authorities signed up to the new campaign, we aim to build on the excellent gum litter reduction results of previous years. We hope that more consumers than ever will take positive action and dispose of their gum responsibly. Binning used gum is a small action which can have big consequences for the local area.”

Chewing Gum Action Group

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