Carlsberg launches TV campaign for Sky Sports created by Fold7
Carlsberg is today launching a year-long television campaign in conjunction with Sky Sports, which will include of 20 TV spots produced by Fold7.
The £1.5million deal sees Carlsberg becoming Sky Sport’s first-ever channel partner, with a new co-branded logo appear on advertising and point of sale material sent out by Carlsberg and Sky Sports to Sky Business Customers in pubs.
On-pack, in-store, web, mobile, customer magazine and tablet joint promotions will also run for the term of the agreement, with Sky hardware and subscriber offers as prizes.
Darren Morris, brand controller for Carlsberg, said:“The partnership with Sky Sports is the perfect vehicle to communicate with our target audience and reinforce our new “That calls for a Carlsberg" line.
“For this campaign, we’ll see the Carlsberg brand positioned as the perfect everyday reward. We look forward to working with both Sky Sports and Fold7 and seeing the spots launch in September.”
Ryan Newey, founder of Fold7, said: “Carlsberg is a brand that we as an agency really connect with, thanks in part to our insight and heritage in communicating with the young male audience and because we have developed a great working relationship over the last 18 months.
“The series of 20 ads will play with Carlsberg’s characteristic humour whilst reinforcing the simple truth that, “beer always tastes best when you’ve earned it.”
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Fold7
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