Bupa By You campaign released

Today will see Bupa launch its TV advertising campaign to promote its new health insurance product.

The mutli-million pound ‘Bupa By You’ campaign will promote the ‘adaptable and affordable nature’ of the product across TV, direct marketing and online, created by OgilvyOne.The campaign is an evolution of the brand’s ‘Helping You Find Health’ campaign, which began earlier this year and focuses on real people in real situations.The media planning and buying for the campaign has been handled by Carat Manchester, which is reportedly not set to repitch for the account, with four agencies currently vying for the contract.