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Ag Barr

Rockstar launches promotion to celebrate sponsorship with MotoGP world champion Jorge Lorenzo

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By The Drum Team, Editorial

September 1, 2011 | 2 min read

Energy drink Rockstar is launching an on-pack promotion to win a luxury trip to Valencia to celebrate its sponsorship agreement with reigning MotoGP world champion, Jorge Lorenzo.

The winning consumer and a friend will ‘Party like a Rockstar’ in Valencia, with return flights, private transfers, accommodation at a five star hotel, a full day’s scooter hire and VIP race tickets to the final race of the season.

The promotion will feature on both standard and price marked cans of Rockstar in Original, Punched Guava and Juiced flavours. To enter, consumers enter a unique code, taken from under the can’s ring pull, on a dedicated website, where they can play a Rockstar Racing Game.

All entrants will be entered into the prize draw to win the trip to Valencia, but there will also be daily prizes for the fastest lap including Rockstar branded caps and t-shirts.

Adrian Troy, head of marketing for A.G. Barr, said: “It’s a great honour to have Jorge Lorenzo representing the brand.

“Existing Rockstar consumers will jump at the chance to cheer him on in the final Moto GP, and we’re certain that the promotion will also attract new, racing-loving consumers to the brand. We predict that Rockstar will be speeding off the shelves.”

The winner of the main prize will be drawn on October 14 2011, with the daily prize draws running until February 2013.

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