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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Cheethambell JWT picks up £5M Bhs ad account

High street retailer Bhs has handed its £5m advertising account to Cheethambell JWT following a final two-way-pitch.

The agency was unable to comment on the appointment, but Campaign says that the account was handed to the Manchester agency following a final two-way-pitch against Now, overseen by owner Sir Philip Green, who’s Arcadia Group owns the brand.

Carat, which handles the media planning and buying for Bhs, is unaffected by the appointment.

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